CCT356+Advertisement+Critique

**First Original Video:**
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Old Spice Man Internet Responses:
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One of the most popular and successful online and television advertisements was known as “The Old Spice Man”. These advertisements consist of 15-30 second videos that went completely viral online, primarily on YouTube and other social media sites and also broadcasted many times on television. This campaign was titled “the man your man could smell like” where a muscular man named “Isaiah Mustafa” is the Old Spice Man that advertises their products. It was Initially only for a body wash and then became known for other products. Throughout the video ads, he is shirtless with a bathrobe tied around his waist and stares directly into the camera with full eye contact during his monologue. As he is speaking, he also does unusual and humorous activities along with a punchline at the end of every ad to make the audience laugh such as "I'm on a horse!".

Their target audience is particularly female where he always greets and addresses the female audience at the beginning of each video. The product is intended for males however, Old Spice believes that female audiences will most likely purchase the product for their male partners to they may look and smell like the ideal man Old Spice portrays.

I originally saw this ad online through Facebook, where it was posted and shared countless times through many of my Facebook friends. The idea of sharing this ad because of its originality and humor, brought many peoples attention which had very high views on YouTube as a result.

**First Video (Movie Sequel Teaser)**:
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**Full Video (Ad Revealed):**
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A current online advertisement that was also successful in terms of going viral, is known as **"Matthews Day off"**(Ferris Beuller's Day off Sequel) from Honda. This advertisement references the previously known 80’s film (Ferris Beuller's Day off). The actor Matthew Broderick is featured where he plays himself instead of his character "Ferris Beuller" from the original movie. The ad grabbed most people's attention by creating a “teasing and suspense effect” as a possible sequel to Ferris Beuller's Day off. The target audience for this advertisement was intended for everyone who was actually familiar with the movie, particularly middle aged individuals with families who watched it during that time.

Their marketing strategy was to create a surprising “10 second movie teaser” to have the audience believe there is a sequel to the original movie coming soon. At the end of the teaser, there was also a date that said "Feb 5th, 2012" as a possible release date or extended trailer for the movie. This ad started off going viral online especially on YouTube where the teaser was shared amongst many users on social networking sites. The ad however was not posted by Honda at the time, instead by an anonymous user to keep the audience guessing where it originated from.

I originally saw this ad online through Facebook as well, since people started to share the teaser. It did grab my attention since I watched the original movie but the fact that it displayed the Superbowl date at the end, I was suspicious that it may be a Superbowl ad or a possible trailer that will be revealed.

When "Feb 5th, 2012" arrived, the ad was revealed as another Superbowl commercial from Honda. It was an ad for Honda's new CRV SUV vehicle that featured the actor Matthew Broderick play a short role from the movie. The full video was about 2:34 sec where he played a modern role of himself taking a day off from work while using Honda's CRV to cruise around the city and doing fun activities.